Narrative: not another brand consultancy  

We’re independent, collaborative and dedicated to delivering business growth by building brands with purpose.

Let’s be clear. We’re not a creative agency who will sell you advertising, nor are we a consulting firm pushing a prescriptive process. The beauty and strength of Narrative lies in our individually tailored approach.

We believe in building brands and their strategies through open collaboration with all functions of an organisation. The outcome? A meaningful and results-driven action plan rather than an academic exercise.

We understand there is no one-size-fits-all approach for clients, and every brand is on a different phase of its journey. Our collective can scale to the needs of each individual project, drawing on specialist skills and additional support from our internationally experienced network of experts.

Put simply, we create a purpose-built solution, tailored to your brand’s unique needs.

Building brands for 20 years

Meet Narrative’s chief brand architect

As an experienced brand and marketing leader, Jane Villeneuve has built, nurtured and grown an international portfolio of renowned brands, which has seen her call London, Milan and Sydney home.

A key member of global leadership teams at large-scale businesses including Sky, Luxottica and Estee Lauder, Jane has used brand as her tool to mobilise teams beyond the marketing function to positively impact financial performance.

Described by her peers as “confident to challenge ‘what is’ and brave enough to make great work happen”, she has passionately led 50-strong marketing teams, managed media budgets of more than €100m and has been responsible for driving the growth of businesses valued in excess of €3bn.

In late 2018, Jane made the bold decision to return to Sydney with her young family and rediscover her home through fresh eyes. With a blank piece of paper and a clear perspective, Narrative was born.  

Through hands-on experience and proof that brand has the potential to be your most valuable asset, Jane is now working to help businesses design or rediscover their brand purpose to achieve unprecedented growth.

Are you ready to grow your business?

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